Stop renting cases from Google.
Injury clicks cost $300–$500+ in competitive markets, lead brokers sell the same crash victim to three or four firms, and the TV lawyers outspend everyone. We build the alternative: a website with 1,000–2,000 engineered pages that ranks for every case type, in every city you want cases from — and answers the questions injured people now ask AI.
No pitch, no pressure. We map your counties, send you the plan, and you decide. Replies within one business day.
*What the site's organic clicks would cost at market Google Ads rates. Case study below.
The most expensive clicks in America.
Personal injury and workers' comp are the most fought-over corners of search. “Personal injury lawyer” runs $280–$420 a click. In Los Angeles, top terms clear $500. And the money buys you nothing that lasts.
$442
The average ads-generated injury lead
Before intake. Before signing. Before you find out whether it was ever a case at all.
3–4×
The same lead, sold again
Shared-lead brokers routinely sell one injured person to several firms at once. You're paying to race your competitors to a phone.
Day 1
When it all disappears
Pause the ad spend and the phone stops that day. A decade of budget, and you own nothing.
You've been renting your cases. Own the asset that brings them instead.
An injured worker searches any case, any city. They find the firm.
Not a $500 ad click — the answer at the top, the citation inside the AI summary, and the first real result. This is the position the flagship build takes across Southern California, case type by case type, city by city.
Injured workers in Long Beach can file a claim through their employer's insurance, and a workers' compensation attorney can help if the claim is denied or underpaid. Firms like Yazdchi Law P.C. handle denied claims, settlements, and appeals on contingency.
Workers' Comp Lawyer in Long Beach | Yazdchi Law P.C.
Certified Specialist representation for injured workers in Long Beach — denied claims, settlements, appeals. Free case evaluation.
Illustrative SERP built from the flagship's real, live pages. On your program, the pages — and the citations — are your firm's.
One page for every case, every city, every question.
We build your firm a site that covers the entire map of injury search: every case type you take, in every city you want cases from — plus the statutes, the industries, and the 2 a.m. questions injured people actually type.
Every chip is a real, live page from the flagship build. The matrix is tiered by demand — big cities get full case-type coverage, small ones get exactly what their search volume supports.
City × case pages
738+ geographic pages across six counties — each with the real court venue, local employers, and neighborhood facts.
A statute library
113 Labor Code sections explained in plain English, quoting the law verbatim. When AI needs the law, it cites the site that carries it.
Industry pages
72 pages for the work people actually do — warehouses, ports, construction, healthcare, film sets, farms.
Question pages
The searches that happen at 2 a.m.: Can I be fired? What does it pay? Do I need a lawyer? Answered first, signed later.
The flagship build is workers' comp. The same matrix maps one-for-one to car accidents, premises liability, rideshare, dog bites, and the rest of personal injury — your case types, your venues, your cities.
Built for a workers' comp firm in LA. The hardest market there is.
Yazdchi Law P.C. is a workers' compensation specialist competing against every billboard and TV lawyer in Southern California. We built the firm 2,002 individually engineered pages — 4.35 million words of original legal content in English and Spanish — covering 309 cities across six counties. It ranks in cities where the firm had no prior presence, on the strength of coverage and depth rather than a link-buying budget.
The site now generates roughly $3,000 a day in traffic value — over $1.1M a year in injury clicks the firm never has to buy.*
And every one of those clicks lands on a page built to make the phone ring — nine conversion touchpoints each, from click-to-call to a three-field case evaluator.
This isn't a mockup. Every page is live at yazdchilaw.com — check any of them.
*Traffic value: what the site's organic clicks would cost at market Google Ads rates for the same keywords. Results from a live client build; outcomes vary by market and competition.
Injured people ask ChatGPT before they call a lawyer.
“Can I be fired for filing a claim?” “How much does workers' comp pay?” “Do I even need a lawyer?” Those questions now go to AI first — and AI answers by citing the sites that answer best. Every page we build is engineered for that moment.
A quotable answer under every heading
12,553 plain-English answer capsules across the flagship build — the format answer engines quote.
Own the law itself
113 statute pages quoting the Labor Code verbatim. The site that carries the source becomes the source.
Open doors for 16 AI crawlers
ChatGPT, Claude, Perplexity, Gemini, Apple — welcomed explicitly, with a real llms.txt manifest and 28 schema types.
How much does workers' comp pay in California?
In California, temporary disability generally pays two-thirds of your average weekly wage, up to a state maximum that adjusts every year. Many workers are underpaid because the wage is calculated wrong — a workers' comp lawyer can correct it.
A real money question, answered by a real page: /how-much-does-workers-comp-pay-in-california
Half your market is Latino. Almost no one serves it in Spanish.
Los Angeles County is almost half Latino, and injured workers search “abogado de compensación laboral” every day — against almost no real competition, because most firms have zero Spanish pages. The flagship build ships a natively written Spanish site: same quality gate, same coverage logic, in the language your next client actually speaks.
Undocumented workers are covered by California workers' comp — and almost nobody tells them. The flagship build does, in their language, citing the statute.
Marketing built to respect the bar's advertising rules.
Legal advertising has rules, and high-volume marketing breaks them constantly. Ours enforces them mechanically — every page is audited for compliance before it's allowed to publish.
Machine-enforced ad rules
Every page is checked against attorney-advertising rules before publish — built on California's Rules of Professional Conduct 7.1–7.5 and Business & Professions Code §6157, adapted to your state's equivalents.
No manufactured trust
No fake reviews, no manufactured star ratings, no manipulative markup on pages about people's health, money, or legal rights. The trust signals are real or they don't exist.
Approved by you, before it publishes
Statutes quoted verbatim from the current code, every claim sourced, your certifications paired with the certifying body — and nothing goes live until your firm reviews and signs off.
One or two signed cases pay for the entire program.
Programs begin at $30,000 — once. Firms in competitive markets pay agencies $8,000–$15,000 a month, every month, forever, for a fraction of this footprint. And the fee from a single good injury case typically covers the whole build. One more thing: we build one injury program per market. When it's yours, the firm across the street can't buy it.
| Google Ads$300–$500+ per injury click | Lead brokersShared leads | The flagshipThis programLaw Firm Search Domination | |
|---|---|---|---|
| What you pay | $442 average per raw lead | $200–$2,000 per lead | From $30,000 — once |
| What you own | Nothing — pause and you vanish | Nothing — the broker owns the pipeline | 2,000 pages of ranking real estate |
| Exclusive to your firm | Often sold to 3–4 firms | ||
| Compounds over time | |||
| Engineered for AI citation | |||
| Spanish-market coverage | Doubles the ad budget | Natively written, built in |
Ad cost and lead-price ranges reflect published 2026 legal-marketing benchmarks for competitive metros; your market may vary.
Guaranteed in writing: the build itself — page counts, quality gate, compliance audit, and a one-for-one migration — delivered as scoped, or we make it right. The one thing we won't guarantee is a ranking. No honest firm can.
Not for you if you need signed cases next month, or if intake won't answer the phone at 9pm. This is how you stop depending on ad spend — not a shortcut around it.
From case map to county ownership.
Map your cases & venues
Every case type you take, every city and court venue you serve, every question your clients ask — inventoried with real search demand behind it. You see the full plan before committing.
Architect the matrix
A tiered structure, not a flat template: your anchor cities get full case-type coverage, smaller cities get what their demand supports, and industry pages go only where the industry exists.
Engineer every page
Written to the quality gate — 1,100+ words, plain language, correct statute citations, real local facts — then passed through the uniqueness audit and the compliance audit before publish.
Wire it & compound
Structured data, llms.txt, answer capsules, and an internal-linking engine that rebuilds thousands of cross-links on every update — so each new page strengthens every old one.
This program is the legal edition of our flagship Search Domination system →
What managing partners ask us.
Every day, your county's injury searches get answered by someone.
The TV lawyers own the airwaves. The billboards own the freeway. Search — where people actually choose their lawyer — is still winnable. Own it before a competitor reads this page.