After the April hail storm last year, we booked 34 inspections in three days because our storm pages were ready to go. The out-of-state storm chasers couldn't touch us. Best investment we've ever made.
JK
Jason KellerKeller Roofing Co.
ROOFERS WEBSITES
Roofing Websites That Win Storm Season
A conversion-built, city-targeted site that captures storm damage leads before competitors, explains your insurance claim expertise, and ranks when homeowners discover they have missing shingles at 7 AM.
500+ Websites Built50+ Industries5-Day Delivery
THE CHALLENGE
The Challenge Roofing Businesses Face Online
Three problems nearly every roofing company we work with is fighting right now.
Storm Damage Leads Go to the Most Visible Roofer
The day after a hail storm, every homeowner in the impact zone is on Google. The roofers who rank in the top three results and have proper storm-response content capture every insurance-funded job — while you are still waiting on referrals. In storm markets, that single week of visibility decides your entire quarter.
No City-Targeted Pages = No Territorial Dominance
Roofing is a radius business. Every town and suburb in your service area is a separate search ("roofer in [city]," "roof replacement [neighborhood]," "hail damage [zip]"). Without a dedicated, locally-optimized page for each, you cede half your market to the national franchise who did build them.
On-Site Homeowners Can't Get a Quick Quote
A homeowner standing on their driveway looking at a ripped-off shingle wants a quote fast — not a PDF estimate form that takes three days. If your site does not offer an instant-estimate flow, a free inspection booking, or a fast response promise, they call the next roofer who does.
WHAT WE BUILD
What a WebsiteWave Roofing Site Includes
Everything your roofing company needs to rank, convert, and grow — built by a team that understands this vertical.
Storm Response Landing Pages
Dedicated storm response pages for hail, wind, hurricane, and tornado damage — activated the day a storm hits, with your service area, emergency tarp service, and an insurance claim assistance offer designed to capture leads before the out-of-state storm chasers do.
Insurance Claim Assistance Content
An entire section dedicated to the insurance claim process — adjuster meetings, depreciation, ACV vs RCV, supplements, and how you work with the homeowner's carrier — because insurance-funded roofs are where the margin is, and the homeowner who understands the process books you.
Roofing Material and Service Pages
Individual pages for asphalt shingle replacement, metal roofing, tile, flat roof, TPO, EPDM, cedar shake, gutter installation, roof repair, and roof inspection — each written to rank for the specific material and service search terms.
City and Neighborhood Coverage Pages
A location page for every city, town, and suburb you serve, with neighborhood-specific imagery, local testimonials, and city-specific content — plus the backing Google Business Profile and citation optimization that makes you rank locally, not just semi-locally.
Free Inspection and Instant Estimate Flow
A fast-conversion intake flow for "free roof inspection" requests with address auto-complete, satellite imagery tools for rough estimates, and crew scheduling integrated with AccuLynx, JobNimbus, or Roofr.
Financing and Warranty Transparency
Clear presentation of financing options (GreenSky, Hearth, Service Finance), warranty detail (manufacturer vs workmanship, transferability), and certifications (GAF Master Elite, Owens Corning Platinum, CertainTeed SELECT ShingleMaster) — the trust-building content that beats commodity roofers.
RESULTS
Real Results for Roofing Businesses
Here is what a WebsiteWave build typically delivers in the first 90 days.
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DeliveryPRICING
Pricing for Roofing Websites
Transparent packages built for roofing companys. Every tier includes storm response pages, insurance claim content, and city targeting tuned to how your clients actually search.
Starter
799
one-time- Up to 10 custom pages for your roofing company
- 5 AI-generated SEO pages targeting roofers keywords
- Premium responsive design
- Basic on-page SEO
- Mobile optimized for local search
- 1 round of revisions
- 7-10 day delivery
- $49/mo hosting & maintenance
Most Popular
Growth
1,497
one-time- Up to 25 custom pages including storm response pages, insurance claim content, and city targeting
- 25 AI-generated SEO pages for roofers
- Fully custom design tailored to roofing branding
- Complete on-page SEO with schema
- Google Business Profile setup and optimization
- AI search optimization (GEO)
- GA4 + Search Console setup
- 2 rounds of revisions
- 5-7 day delivery
- $99/mo hosting & maintenance
Scale
2,997
one-time- 100+ custom pages covering every roofing service and location
- 100+ AI-generated SEO pages for the roofers vertical
- Art-director-level design
- Advanced technical SEO audit
- Full conversion tracking and call attribution
- Competitive analysis against top roofers in your market
- 3 rounds of revisions
- 7-14 day delivery
- $149/mo hosting & maintenance
Enterprise
Custom
- Unlimited pages
- Unlimited AI SEO pages for roofers
- Bespoke custom design
- Enterprise roofing SEO strategy
- White-label available
- Unlimited revisions
- Dedicated account manager
- Priority support
- Custom hosting & maintenance
All plans include free SSL, daily backups, 99.9% uptime, and responsive support.
TESTIMONIAL
What Our Roofing Clients Are Saying
FAQ
Common Questions About Roofing Websites
Yes. Leads flow directly into AccuLynx, JobNimbus, Roofr, or Leap, with the service type, address, and storm zone tagged so your sales team is not re-keying intake. We can also trigger automated appointment scheduling and satellite measurement ordering from the intake.
Get Your Roofing Website Started
Join hundreds of roofers already growing with WebsiteWave. Your competitors already have.